What we do

A six-minute video explaining what we do at Finnus.

In the video, we identify the problem in financial services when it comes to marketing and explain the meaning behind our tagline.

Invest in your strategy

At Finnus, we think about your content holistically. This means that we will build a funnel for you, or work with you to build content into your existing funnel.

We build marketing systems for financial services so they never have to worry about inbound leads being confused (and ultimately lost). We build personal brands and Insights sections to not only attract traffic, but to to attract the right traffic.

Our specialisations

  • SEO campaigns

    Full SEO campaign for financial services websites.

  • Copywriting

    Reports, brochures, articles, emails, and any website copy to help with a brand vision.

  • White Papers

    Establish expertise in the financial space. Explain new or complex products to clients and customers.

  • LinkedIn Ghostwriting

    A LinkedIn ghostwriting campaign to complement your SEO.

Content as part of a system

We will analyse where each piece of content comes in the funnel and how it fits in to your overall strategy.

SEO article examples

SEO articles can serve two purposes – to establish authority on a particular topic, but also to increase organic traffic to your website.


Will cash die out?


Provided by CurrencyTransfer

What is the proposed eco currency?


Provided by CurrencyTransfer

Is Venezuela’s economy improving?


Provided by CurrencyTransfer

How Trustly empowers cross-border payments


Provided by Trustly

How do crypto liquidity pools work?


Provided by LiquidityFinder

What is the 4% retirement withdrawal rule?


Provided by Brindle & Bay

What is a currency war?


Provided by CurrencyTransfer

An analysis of Sushi in 2024?


Provided by LiquidityFinder

The power of open banking for Savings & Investments


Provided by Trustly

What is quantitative easing?


Provided by CurrencyTransfer

How do currency pairs work?


Provided by CurrencyTransfer


Provided by LiquidityFinder

What is a bid-ask spread?

White papers

White papers are designed to establish expertise and deep dive into a niche topic. They can also serve well as lead magnets in a sales funnel.

Retail Forex Development in Southeast Asia

An overview of the retail forex market in Southeast Asia, and the solutions needed for the nascent market.


Unlocking Lombard Lending

An analysis of the structure of Lombard loans and Firenze’s unique offering.


Retail Forex Development in Latin America

An overview of the economies and forex markets in Latin America, and what payment providers need to know to enter the region.