Financial content that you can trust

Financial services businesses are underserved when it comes to marketing.

Often the reasons are:

  • Not enough marketing expertise

  • Not enough time or resources

  • Marketing companies have no financial knowledge

When it comes to our marketing, we approach it with a goal in mind – either topical authority in a chosen niche, lead generation or both.

We handle the entire process from start to finish.

Our exact process

LinkedIn Strategy

LinkedIn is where personal brands can be built as well as direct lead engagement. One post can generate tens of thousands of impressions.

LinkedIn is where you can create much more of a personal connection.

This is where you can build a personal connection with your followers and establish trust in your brand by telling your story.

SEO

These can work separately, but they work best as a combined strategy.

In terms of financial services and B2B marketing, LinkedIn and SEO are the most successful channels.

Generally, LinkedIn serves in the middle of the funnel (MoFu) and SEO at the top of the funnel (ToFu), but both can generate leads and build expertise if done correctly.

A customer on average requires eight touch points before agreeing to a sale, so you need to ensure your content spreads as widely as possible.

SEO is a much longer-term strategy, and can take months to be effective, but once it is in place, the returns can be huge. Topical authority on Google can generate hundreds of thousands of clicks, and position your brand as a leader in your industry.

SEO is where you create brand identity and answer client and customer queries. By alleviating their pain points, it not only makes your brand more appealing, but forms the basis to your SEO strategy.

Objectives & results

The ultimate goal for this process is to obtain results and increase brand authority.

Every campaign is measured and results are tracked. Campaigns will be adjusted based on the results.