Finnus is a marketing agency for financial services
Our Team
Caleb Hinton – Founder
A former financial copywriter, Caleb started Finnus to deliver content and strategy to financial services.
Caleb has been a sub-editor, writer, and financial copywriter for over five years. Previous experience includes being a copywriter at Barclays overseeing the Wealth & Investments content.
Thomas Ross – Lead copywriter
Tom is a financial copywriter and alumnus of Oxford University, with a background in finance.
Tom is also a professional classical musician and writer.
Our mission
We are on a mission to change financial content.
Financial services brands need good marketing, but often neglect it, and don't have the necessary marketing skills, or the time to run content campaigns.
Conversely, other marketing companies can't speak the language of finance, so often reject finance companies or produce poor-quality work.
Finnus bridges this gap.
Our background is in writing and marketing, with a specialisation in financial services. Our offering is therefore based on high-quality writing.
With financial information being flagged as YMYL content, it is absolutely crucial that all financial content is accurate, as otherwise it can be punished by Google.
We build a stable brand story and vision for founders, and use our deep industry knowledge to establish expertise in financial markets.