Content as an investment
We help finance companies stand out and establish expertise.
On average, clients in the B2B space require at least 6-8 touchpoints before a sale.
Finnus helps finance companies produce content that helps to acquire clients and establish expertise in their niche.
SEO campaigns
Full SEO campaigns for financial services websites.
This includes:
Expertly written and researched articles
On-page SEO
Off-page SEO
Website optimisation
An effective SEO campaign will increase traffic to your website and allow you to rank on Google for buyer-intent keywords.
LinkedIn campaigns
Full LinkedIn campaigns for financial services brands and personal branding for CEOs and founders.
This includes:
Full content calendar consisting of posts and articles
Optimised LinkedIn posts into our four categories of posts.
Lead generation via automation tools
A successful LinkedIn campaign will establish a personal brand and attract warm leads.
Financial copywriting
A B2B brand requires specific copy in order to appeal to the right prospects.
This includes:
Rewriting and restructuring your website to appeal to your ICP
Writing headlines, banners, emails and social media copy
Establishing brand ‘truths’, TOV and messaging across all channels
All top brands will have copy aligned across every touchpoint.
White papers & research
Expertly researched and written white papers.
This includes:
Research on a relevant topic
Positioning as either a lead magnet or an authority piece
A white paper can act as a foundational resource for a brand or as a lead magnet as part of a lead generation campaign.
Content as part of a system
We will analyse where each piece of content comes in the funnel and how it fits in to your overall strategy.
SEO article examples
SEO articles can serve two purposes – to establish authority on a particular topic, but also to increase organic traffic to your website.
Will cash die out?
What is the proposed eco currency?
Is Venezuela’s economy improving?
How Trustly empowers cross-border payments
How do crypto liquidity pools work?
What is the 4% retirement withdrawal rule?
What is a currency war?
An analysis of Sushi in 2024?
The power of open banking
What is quantitative easing?
How do currency pairs work?
What is a bid-ask spread?
White paper examples
White papers are designed to establish expertise and deep dive into a niche topic. They can also serve well as lead magnets in a sales funnel.
Retail Forex Development in Southeast Asia
An overview of the retail forex market in Southeast Asia, and the solutions needed for the nascent market.
Unlocking Lombard Lending
An analysis of the structure of Lombard loans and Firenze’s unique offering.
Retail Forex Development in Latin America
An overview of the economies and forex markets in Latin America, and what payment providers need to know to enter the region.